The latest phase of the pair’s long-running tie-up puts Playtech casino games live in new regulated markets, while PlayOJO Bingo adds Playtech’s bingo product to the mix.
New Markets, Same Familiar Partnership
SkillOnNet has widened its partnership with Playtech with a fresh multi-market launch covering both casino and bingo.
Playtech’s online casino content is now live with SkillOnNet in Portugal and Brazil. Greece is due to follow soon, with Peru next on the list as the operator keeps pushing deeper into regulated territory.
At the same time, SkillOnNet has switched on Playtech Bingo for its PlayOJO Bingo brand, adding another piece to a deal that now stretches beyond slots and table games.
For players, it means a broader mix of recognisable Playtech titles landing on brands they already know, rather than another vague promise of content coming “soon.”
Marketing Push Lined Up Market By Market
The agreement also covers tailored campaigns in each jurisdiction, aimed at promoting Playtech’s best-known games across SkillOnNet brands including PlayOJO, PlayUZU and BacanaPlay.
That market-by-market approach matters. What works in Portugal will not always land the same way in Brazil or Greece, and both companies are clearly leaning into local tastes while staying inside the rules of each regulated market.
Bingo Gets Its Moment Too
The bingo side of the deal is more than a side note. Playtech’s iBingo platform brings shared liquidity, engagement tools and a range of formats, including progressive jackpot content, giving SkillOnNet more ways to keep bingo players active.
Jani Kontturi, Head of Games at SkillOnNet, said: “Portugal, Brazil, Greece and Peru are all important markets for SkillOnNet, and working with Playtech allows us to deliver premium content that resonates with local players while meeting each market’s regulatory requirements.”
Marat Koss, Chief Interactive Gaming Officer at Playtech, added: “We’re excited to expand our longstanding collaboration with SkillOnNet into new markets and bring our next-gen iBingo platform to new players. The multi-market launch serves as both a strong testament to the quality of our technology and the trust placed in our long-term Bingo strategy. We look forward to continued shared success with a valued partner.”
A Bigger Push in Regulated Markets
This rollout gives both companies a wider footprint in markets where compliance, localisation and brand trust matter just as much as the games themselves.
For SkillOnNet, it strengthens content depth across several of its headline brands. For Playtech, it is another chance to put its casino catalogue and bingo platform in front of fresh audiences without starting from scratch with a new operator relationship.
