Sports Betting News

Kambi, a leading sports betting supplier has entered into a multi-year sportsbook partnership with MaximBet, a premier sports betting brand owned and operated by Carousel; Group, a privately held licensed sports betting and casino operator. MaximBet launched in September 2021 in partnership with prominent men’s lifestyle media brand Maxim and the agreement will see MaximBet […]

Genius Sports has revealed that it has signed an extended working partnership with Betway, a leading sports betting and gaming operator. In terms of the new agreement, Betway will gain access to Genius Sports’ Live Trading solutions and Live Data which provide pricing and real-time data for the NFL and NCAA Basketball, as well as […]

Gaming Innovation Group (GiG) entered into a budding transformational deal last month when it agreed to acquire Sportnco for an amount of €50.8m. Richard Brown, Chief Executive Officer at GIG pointed out that the supplier has doubled its addressable market in one fell scoop that will see the group returning to the sports betting vertical […]

PointsBet, an Australia-based betting business is pleased to  announce that it has entered into a partnership agreement with Penn National Gaming that will see it having an opportunity to offer online sports betting and online casino products in Pennsylvania. The agreement enabled PointsBet’s wholly-owned subsidiary, PointsBet Pennsylvania to be awarded sports wagering and interactive gaming […]

Affiliate business Gambling.com Group is pleased to announce that it has entered into a sports betting partnership with US news media organization The McClatchy Company. In terms of the new deal, McClatchy will have the opportunity to gain access to Gambling.com Group’s proprietary data science platform, sports betting content team as well as proficiency in […]

Caesars Entertainment has revealed that it has entered into a multi-year partnership that will see Caesars Sportsbook being made an Official Mobile Sports Betting Partner of the Buffalo Bills. In terms of the partnership Caesars Sportsbook will enjoy considerable sponsorship assets, and will be provided with naming rights to a new sportsbook-style premium club lounge […]

Betsson Group has entered into a one-year sponsorship agreement with Colo-Colo, one of Chile’s top football teams. Regarded as the most successful club in Chilean football, Colo Colo has won 32 titles in the Chilean First Division as well as being the only team to have never been relegated. The global sponsorship agreement between the […]

The Columbus Crew, an American professional soccer club based in Columbus, Ohio has entered into an exclusive sponsorship deal with Tipico Sportsbook giving the latter access to operate in Ohio when the state opens to sports betting. In terms of the deal, Tipico becomes a founding level partner of Columbus Crew giving it title sponsorship […]

American online gaming company BetMGM is pleased to announce that it has been granted approval to commence offering online sportsbetting services in New York as from Monday, 17th January 2022, making it the fifth online New York sports betting operator. The launch will begin with bets being hosted through a BetMGM website and through a […]

Michigan State University’s (MSU) Athletics, MSU Sports Properties and Caesars Entertainment Inc. have entered into a multi-year partnership that will see Caesars Sportsbook named as the Official and Exclusive Sports Betting Partner and iGaming Partner of MSU Athletics.  In terms of the deal Caesars will acquire considerable exposure by gaining access to MSU sports assets […]