NetEnt Product Services Ltd, a leading digital entertainment company providing premium gaming solutions to the world\s most successful online casino operators, has announced that it has entered into an agreement with ReelPlay Ltd that will see the parties enhance their rights associated with their respective marks InfinReels and Infinity Reels.
NetEnt’s introductory InfiniReels game, ‘Gods of Gold InfiniReels’ is due to launch on 14th May 2020 while ReelPlay’s ‘Eldorado Infinity Reels’ launched in November of last year with the follow-up ‘Giza Infinity Reels’ having launched in April 2020.
In terms of the agreement, the parties will both work together in order to expand and protect their respective franchises of InfiniReels and Infinity Reels.
Bryan Upton, the Director of Games at NetEnt, commented on the agreement by saying that in light of both companies independently following similar ideas, it made sense for them to come together in order to reinforce their unique propositions in a highly competitive market.
Upton went on to say that he would like to commend and thank ReelPlay for their innovative approach and for working together with them in these dynamic times.
David Johnson, the Chief Commercial Officer at Reelplay, said that they are happy to have agreed to a partnership with an established global pioneer such as NetEnt.
NetEnt is listed in Nasdaq Stockholm and employs 900 people. The company has offices in London, Stockholm, Kiev, Malta, New Jersey, Gothenburg, Gibraltar and Krakow.
ReelPlay was founded in 2014 as Chance Interactive and re-branded to ReelPlay in 2019.
