Greentube, a Novomatic interactive division, has entered into a content-based agreement with global online gaming company 888 Holdings that will see it enhance its presence in the UK.
In terms of the agreement, Greentube will integrate slots content from 888, building upon considerable headway gained in the region during the past year.
Greentube will now gain access to 888’s online adaptations of land-based titles as well as its recent releases, through 888’s casino and bingo products, and are scheduled to go live across the operator’s growing multi-vendor platform in the near future.
888 is endeavoring to integrate new technologies and suppliers for its players and has already made titles such as Book of Ra deluxe, Lucky Lady’s Charm deluxe, Sizzling Hot deluxe and Reel King available.
Michael Bauer, CFO/CGO at Greentube, commented that adding 888 to their network of operators underscores the strong performance of their games in the UK – a market where their expertise, bolstered by Novomatic’s reputation in the land-based arena, separates them from the crowd.
Bauer added that 888’s presence on the global stage will also serve as a strategic advantage as they continue to grow their footprint in new territories and expand their distribution network with industry leaders.
Guy Cohen, SVP of B2C at 888, said that Greentube not only offers an impressive interactive offering, but also expertise of the UK market which made this partnership seamless throughout the integration process.
Cohen also said that they look forward to launching Greentube’s portfolio across their international platforms where they are confident its engaging and innovative titles will continue to deliver great results.
